It's the way the market operates: Give the consumers what they want. And as David Cage says, if they want the same ol' same ol', that's precisely what they're going to get. So don't complain.
During a recent PSM UK interview with the Quantic Dream visionary, Cage first addressed the question of sequels. After admitting that it was a "very complex question," he said:
"It’s about what your expectations are about games and the industry in general. If you think games should just be a toy to spend time [with] and get some adrenaline [from], then there is absolutely nothing wrong with sequels. Many people want more of the same, and if this is what you offer, they will gladly buy it. The result is very simple: gamers invest money in publishers having no interest in innovation. They encourage [publishers] to keep making the same game every Christmas, and everybody’s happy. If you’re interested in innovation and believe that games could be more than shooters, then you realise sequels kill creativity and innovation."
We've heard Cage say this before and it does make sense. But he also added that he's "not against the principle of sequels" as some of them are "very interesting and show exciting evolutions of the original concept." However, he still wishes that more new IPs existed and that in the long run, sequels kill innovation "and send the wrong message to creators and audiences." In the end, he wants the gaming industry to take more risks; risks that involve avoiding the safe and easy. Cage finished:
"The objective of any creative person is to invent something people don’t expect. Cervantes wrote something about this idea in theatre in the 17th century. I believe it is still true today."
It is. We've sort of forgotten that, though.