Uh-oh. Rockstar Games may have gone off the deep end. …okay, maybe not, but this is just a tad weird .
Check out the new Grand Theft Auto V promotional video that was posted at Rockstar's official blog . It's related to the fictional Kifflom cult religion that is evidently the focus of the Epsilon Program viral marketing campaign for GTAV.
Rockstar also wrote:
"The goals and the pledge of Epsilon will continue to be revealed in due time. The Epsilon Program does not exist in just one time or place. We invite you to visit one of our enlightenment centers."
Strangely, the post ended with- "Directions will be provided in one week's time." Oh yeah? What happens in a week? Will we all be permanently enlightened? What's the deal? This is one of those marketing campaigns that kinda boggles the mind, but maybe it just needs to take shape…then it won't be so creepy. By the way, if you pre-order GTAV through Rockstar's website, you'll get a Kifflom-branded t-shirt. Oh dear.
Related Game(s): Grand Theft Auto V