Why do I get the feeling that the PSXE community will have something to say to this guy?
Just Cause developer Avalanche Studios understandably wants to put the gameplay experience first; after all, their flagship franchise is an open-world sandbox game where the majority of gamers often see the story as secondary.
But studio founder Christofer Sundberg has taken the next step. On his Twitter page , he says that while an underlying narrative is important, "all data" indicates that players just don't care. So why bother with story in a AAA project?
""Why should a game have an end? Why bother about story when all data proves that players don't care? 6-12hrs story-driven AAA games makes no sense commercially any more."
He did cite some exceptions, including Naughty Dog's anticipated upcoming title, The Last Of Us , but in the end, Sundberg said "story missions are not important." He used the example of feedback gained from Just Cause 2 , where the team spent 3-5 months creating the game's story missions, only to find that 18% of players actually completed those missions. He added that he "loves a good game story" but from a commercial standpoint, he doesn't "believe in it for the future."
…we've already added a few contrasting replies of our via Twitter.