They've got the money to do it, so they may as well contribute.

Activision Blizzard has announced that they've donated another $2 million to the Call of Duty Endowment, a nonprofit organization designed to help our country's veterans.

Furthermore, Activision Publishing revealed that it raised $1.7 million for the Endowment through the sale of limited edition dog tags. These were available last holiday season and were priced at $5 apiece; they could be found at over 12,000 stores across the nation and obviously, a great deal of people ponied up.

Said Activision CEO Bobby Kotick:

"We are committed to our veterans. They put their lives on the line for our freedom and security. They all have unique experiences, skills, and capabilities that should be highly desirable to any employer."

Call of Duty Endowment executive director Dan Goldenberg added that the combined $3.7 million will go to support the organization's newly announced "chapterization" initiative, which awards grants to veterans's groups so they can expand and open new chapters that offer employment services. It's all a very noble cause, we think, even if it's driven by the sale of a franchise that doesn't exactly have the greatest reputation among all hardcore gamers. Hey, helping vets is a good thing, no matter how you slice it.

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Norrin Radd
Norrin Radd
8 years ago

Dangnabbit! Now I wish I liked those games……

WorldEndsWithMe
WorldEndsWithMe
8 years ago

That's nice, next they should give some money to the scant few studios they have left not working on CoD titles like High Moon studios, give them dough and have them make another Darkwatch.

Activision will fold like a cheap hooker if people get tired of CoD.

friction
friction
8 years ago

When. 😛

brickcap
brickcap
8 years ago

This is nice gesture.

Simcoe
Simcoe
8 years ago

Of course it's for publicity! How often do you go around and publicly tell all your friends and family how much you donated to a specific cause. Also Underdog15 has shown on a few occasions now that dollar for dollar this kind of money would be much better spent supporting existing Veterans' charities rather than setting up and running their their own "Endowment". At the end of the day it's a tax write-off that gives them some good (and free) publicity.

AcHiLLiA
AcHiLLiA
8 years ago

Activision, u guys suck, with all that ******* money, you can't even let the COD devs patch there games correctly, hackers taking over ******* embarrassing. RIP COD multiplayer.


Last edited by AcHiLLiA on 4/9/2013 2:41:43 PM