They've got the money to do it, so they may as well contribute.
Activision Blizzard has announced that they've donated another $2 million to the Call of Duty Endowment, a nonprofit organization designed to help our country's veterans.
Furthermore, Activision Publishing revealed that it raised $1.7 million for the Endowment through the sale of limited edition dog tags. These were available last holiday season and were priced at $5 apiece; they could be found at over 12,000 stores across the nation and obviously, a great deal of people ponied up.
Said Activision CEO Bobby Kotick:
"We are committed to our veterans. They put their lives on the line for our freedom and security. They all have unique experiences, skills, and capabilities that should be highly desirable to any employer."
Call of Duty Endowment executive director Dan Goldenberg added that the combined $3.7 million will go to support the organization's newly announced "chapterization" initiative, which awards grants to veterans's groups so they can expand and open new chapters that offer employment services. It's all a very noble cause, we think, even if it's driven by the sale of a franchise that doesn't exactly have the greatest reputation among all hardcore gamers. Hey, helping vets is a good thing, no matter how you slice it.