Aliens: Colonial Marines was a mess. But perhaps most disconcerting of all was the fact that the promotional trailers made it look quite promising.
This happens sometimes, especially when the trailers in question only show CGI or other non-interactive portions of a game. However, we were looking at gameplay in those Colonial Marines videos and after playing the end result, something was obviously amiss.
According to Eurogamer , Sega of Europe has admitted that such trailers were misleading, and they've added disclaimers that say the final game might look different. …"might?" Trust me, does . This came after a Reddit user (subpardave) filed a complaint with the UK's Advertising Standards Agency, saying there were "absurd" differences between actual footage and the supposed in-game footage we saw in those trailers.
Here's part of the ASA's response:
"We contacted Sega Europe to discuss this issue. They explained that their online trailers used demo footage, created using the in-game engine. Sega Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren't aware of these issues when the trailers were produced, in some cases several months before release.
Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played."
The ASA says the disclaimer should do the trick, as the trailers now "aren't likely to materially mislead the public." Well, whatever, the whole damn situation is just depressing.
Related Game(s): Aliens: Colonial Marines