It probably had to be done for the sake of appeasement.
Today, the Entertainment Software Association has announced a national public education campaign designed to better inform parents about video game ratings.
This will involve public service announcements that ask parents to familiarize themselves with the ESRB rating system, and it will encourage guardians to take advantage of existing console parental control options. US Senator John Thune (R-SD) said that "no one knows better than parents when it comes to making decisions about which games their children should and should not play," and added that while the industry produces games for everyone, not every game is made for those of all ages.
US representative Debbie Wasserman Schultz (D-FL) also supports the idea, saying- "I commend the video game industry for recognizing the importance of educating and engaging parents about the ratings and other resources." The new initiative will work with retailers and use their outlets to further educate customers about the ESRB ratings, and lastly, the ratings will extend to games on smartphones and tablets.
19 years these ratings have been in place. But we still need to call attention to them? Well, sure, whatever. I suppose we just have to continually remind parents to be parents.