Okay, we hear a lot of you Call of Duty haters out there giggling away. But these statements seem factual, don't they?
According to a recent interview given by Gearbox Software boss Randy Pitchford, the Borderlands developer was given the chance to create a new entry in the uber-popular Call of Duty franchise.
Most any studio would leap at the opportunity because it's almost guaranteed to generate a financial windfall. But Pitchford said that from a creative standpoint, it wasn't very attractive because quite frankly, the project wouldn't pose a "significant challenge."
"I don’t think there’s anything to accomplish there. I think if I was only in it for the money I would’ve done that.[…] I think to do 'Call of Duty' right you need to do what needs to be done and there are a lot of people who can do that. For us it wouldn’t add to our credibility, it wouldn’t move us forward. There would be no significant challenge that would be gratifying to overcome."
Pitchford added that CoD has become a "self-fulfilling prophecy, to a degree," and that the reason for the franchise's ridiculous success is its reliability. It's basically guaranteed to hit hard. However, a few analysts say they see signs of weakening after this past year's Call of Duty: Black Ops II (despite breaking more records) failed to impress the industry insiders from a franchise growth perspective.
But anyway, we gotta give Pitchford a few cookies for this one. Dude wasn't afraid to say it.