Bye-bye, G4. Happy trails. Hello, Esquire Channel.
After canceling "Attack of the Show" and "X-Play," it has been announced that NBCUniversal and Hearst Corp. have closed a deal to rebrand G4 as Esquire Channel.
This new endeavor will seek to cater to "metrosexual viewers that History and Spike ignore," and will be geared toward various lifestyle/fashion topics as well as the gaming world. In short, they appear to be going after the "modern Male," so they can "capture a growing, upscale demographic that isn't being reached through other male networks." So on this channel, you'll be able to find everything from cooking and travel to the latest and greatest games, as well as other hot subjects of utmost interest to the sophisticated male between the ages of 21 and 35 (just guessing at the age demographic).
It remains to be seen just how much gaming will be included, but we imagine it may have to take a back seat to other mainstream topics occasionally. After all, Esquire handles a great deal of content that has nothing to do with video games.