Most assumed it would become the biggest launch of 2012, and now it's official.
Activision Publishing, Inc. has announced that for the fourth consecutive year, the blockbuster Call of Duty franchise has nailed down the single largest entertainment launch of the year. In only 24 hours, Call of Duty: Black Ops II generated more than $500 million in revenue. Said Activision Blizzard CEO Bobby Kotick:
"With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for "Harry Potter" and "Star Wars," the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013."
The press release says "millions of fans attended more than 16,000 midnight openings at retail stores worldwide," and Black Ops II was a top-trending topic globally on Twitter in 23 cities. Oh, and there have already been 30 million YouTube video views of the game's live-action "Surprise" launch trailer since it was released on October 29, 2012. Said Activision Publishing CEO Eric Hirshberg:
"Call of Duty has become more than a product people buy, it's become a brand people buy into. And every November we do more than just launch a game, we kick off an annual, unofficial but worldwide phenomenon called Call of Duty season. I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day."
If you haven't already, check out our review .
Related Game(s): Call of Duty: Black Ops II