Did you know that GameStop sells in-store downloadable content? No? Well, it turns out a lot of people do .
At first glance, it might seem a little silly. But add-on purchases at the global video game retail leader have just hit 10 million, and GameStop claims the key to this success is the person-to-person interaction. Obviously, we don't get that when checking out DLC on the PlayStation Network or Xbox Live.
Director of digital content Brad Schliesser told GameSpot that thus far, the business endeavor has been a "great success."
"We had an opportunity over the last two years to prove to first-party that we can play a meaningful role in the distribution of digital content. In 2010, we started with 35 stores and five sellable DLC SKUs in a [pilot program] with Microsoft. Since then, we've added 4,500 stores and 1,800 products available for sale just on the console side. And we've sold over 10 million units of DLC in that time period. I think we've proven that retail still provides a very meaningful role, even in the digital content space."
And really, a lot of this is due to the employees as far as Schliesser is concerned. In fact, he said the in-store associate is "more impactful than any marketing campaign that we could probably ever do for digital content." It represents a "key divider" and has helped a great deal, apparently. So have you bought add-on content at a GameStop recently? Do you ever plan to at any point in the future?