As most gamers are aware, Sony has sued Bridgestone and the Wildcat Creek, Inc. advertising company for their use of "Kevin Butler" in a recent Bridgestone tire commercial.
They're claiming that the use of the KB character creates confusion on the part of the consumer, and Sony is also claiming breach of contract. But according to The Hollywood Reporter , Bridgestone is defending themselves by saying that in fact, they never used "Kevin Butler." Here's the company's statement concerning the lawsuit:
"Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer. Bridgestone denies that 'Kevin Butler' appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial."
Bridgestone also plans to make it plain that Sony never held any mark for "Kevin Butler," so it's clear the tire company is going to fight this. To the outsider, it sounds like a battle of semantics; Jerry Lambert is Kevin Butler and Kevin Butler is Jerry Lambert…although of course, one is fictional. This is the sort of thing that must drive lawyers totally nuts.