PlayStation fans fell in love with the big KB. He seemed to have a really good thing going with Sony, and we all enjoyed his hilarious commercials.
But unfortunately, things have gone awry. As reported by GamesBeat , Sony is suing Bridgestone Tires and Wildcat Creek, Inc. advertising firm for a variety of reasons. The short version is that Sony just doesn't like the actor, Jerry Lambert, going over to Bridgestone when he sorta became the face of PlayStation.
They got an official statement from SCEA senior director of corporate communications Dan Race, which reads:
"Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony."
You hate to see stuff like this. You have to believe Lambert never believed he was doing anything wrong; at the same time, it's usually the job of agents and managers to clear new gigs before offering them to the talent. Me, I'm putting the blame squarely on Lambert's handlers but hey, who knows? Maybe he was well aware and just didn't care.