One can always find differing opinions among those in the video game industry.

EA Label boss Frank Gibeau has gone on the record saying that releasing new IPs toward the end of a console generation is risky. But at the same time, developer Dontnod believes that in fact, the timing is perfect for fresh titles.

The Remember Me developer understands Gibeau's point of view and agrees that preparing for the new generation is important. But as Dontnod creative director Jean-Maxime Morris told VG247 , we shouldn't ignore one very obvious fact…

"Those guys think that people are basically saving up money for next-gen hardware, and that by having your game, your new IP launch at the beginning of that new cycle, that it’s going to be easier to integrate into that cycle.

That’s true, but the install base of the PS3 and the Xbox 360 has never been so big, and if you have something that’s new enough, that’s fresh enough, and interesting enough, you’ve never been able to sell it to as many people as now. So it’s definitely the right time for us to be bringing Remember Me to the market."

For the record, if you've never heard of Dontnod, that's because it was recently formed with French Government start-up funding. Upon opening, the new studio managed to recruit lots of top-notch talent from around the world (including from EA and Ubisoft) and as a result, Remember Me looks pretty damn sweet. And logically speaking, with so many people owning the PS3 and Xbox 360 now, maybe new IPs do stand a better chance of success. It's still a challenge, though…

Related Game(s): Remember Me