This here is a treasure chest. There are about a million of 'em in Borderlands 2 .
But as you might've anticipated, this is no ordinary treasure chest. We haven't taken leave of our senses and posted up a story about how Borderlands 2 has chests, and this is just a picture of one of them. No, not crazy yet (check back in November).
This chest is special because it can only be opened if you signed up for the Premiere Club, which could've easily been done had you pre-ordered the hotly anticipated sequel. Or maybe you got into the Club by a giveaway or some other means. Either way, doing so netted you a Golden Key, which opens that chest. Now, the interesting part, as described in the Gearbox forums :
The loot in that chest is always "very rare" (of the purple quality) and the items within will be scaled to your character's level. In other words, if you open it immediately upon seeing it when you're a lower level, you'll get lesser stuff, even though it'll still be "very rare." If you wait until you're higher in level, the equipment will be more powerful. …so, which is it? Awesome stuff now or later? Decisions, decisions.
And no, you can't open it twice or anything.
Related Game(s): Borderlands 2