Many gamers often accuse big publishers of failing to innovate and make new things.
But one developer believes Electronic Arts takes too much flak for not producing original products this generation. DICE general manager Karl Magnus Troedsson told Gamasutra that in fact, EA tires to "get new things out there."
"EA is actually very prone to try out new things. And I have to say that sometimes I think we get too much crap for not being innovative. We do release new IPs, and we do take care of IPs that have been out there. And perhaps not so successful, but we try to get new things out there as well."
At the same time, Troedsson does understand the complaints concerning exhibited uniqueness. After all, this guy works on Battlefield , which isn't exactly the epitome of originality and of course, that franchise won't die any time soon. But the company's "innovation labs" do have an impact on all their products, as Troedsson said smaller innovations, such as implementing the movement "or part of the movement" from Mirror's Edge in Battlefield 3 , definitely exist. And they're important.
"That's a typical example. And there are those examples that have gone into big products that people don't really know about, but they actually came from smaller, other, more innovative test experiments inside of DICE."
Gamers have to remember that innovation can be "tricky" because it can be very subjective. For instance, those outside of the sphere of a particular set of fans might not see the innovation in a series, but those fans certainly do. Smaller yes, but it's there. Sometimes it's important to remember that advancement doesn't necessarily have to come in the form of a completely new IP that embraces a concept never before seen in video games.
That's getting tougher and tougher to do, after all.