It's a "magical puppet theatre" and it's inviting you behind the strange and mysterious curtain.

Sony has unveiled Puppeteer , where you will meet the eccentric Professor Gregorious t. Oswald and his latest production, "The Perilous Journey of a Boy Named Kutaro." We know what you're asking: And what does that mean?

Well, the star of the show, Kutaro, is kidnapped by the evil Moon Bear King, where he transforms the former human boy into a puppet. After ticking off his new master, the new puppet loses his head to the voracious bear, so now he's off on a quest to retrieve his wooden head. Does that help? No? Then you should probably just watch the announcement trailer below.