You know, I just realized: I almost never watch G4.
Maybe it's just because I pay attention to game news almost every day of my life and when I'm not working, I really don't want to look at it. That's a distinct possibility. But I've noticed that none of my friends watch it, either, and they're pretty big gamers.
I think any lack of interest is due to two key factors: First and foremost, this hobby is all about doing; it relies on active participation rather than passive viewing. That being the case, it's only natural to assume that if gamers have some spare time and are in front of a TV, they'd rather be playing yes? Secondly, I believe it's the culture. Fortunately or unfortunately, we don't really have our "celebrities," so-to-speak. We have recognizable names and faces but for the most part, none are exactly what you would call A-list celebs.
And without that, you don't get the rampant gossip (that I freakin' hate , by the way) that dominates the movie and music industries. People might care what Brad Pitt had for lunch but I seriously doubt even the most hardcore gamers give a flying fig what David Jaffe bought at the mall yesterday. We just don't seem to care as much about the personal lives of even our most illustrious members, and that's probably a good thing. But it's a bad thing for TV shows that rely on such popularity; G4TV is essentially our Entertainment Tonight, and it just isn't the same.
Yeah, they toss a pretty face up there all the time, and they try to cater to both hardcore and casual gamers, but this just isn't the "hey, lookit who they're talkin' to!" type of industry. And I'm not quite sure it ever will be. Lastly, the obvious: The vast majority of game news is received online. Gamers don't need to tune in at a certain time to get the most up-to-date info; in fact, they probably shouldn't wait for the show if they want to remain current. So all this may be conspiring against G4TV…just a theory.