The rumors continue to swirl concerning a new "super slim" PlayStation 3, which could be the new 4000 model that has recently hit headlines.
The latest update to the rumor says a slimmer PS3 with 16GB worth of flash memory will retail for $149.99, and analysts are saying this could be a "game changer" for Sony.
Here's what M2 Research analyst Billy Pidgeon had to say:
"A dramatic price reduction to $150 for PS3 would be terrific for Sony and for the industry overall. A value-priced PS3 could rapidly increase the base and would free up more consumer revenue for higher software sales volume. Sony already has a strong edge in Europe, but the economy is weak and generous hardware price cuts will have big impact. Microsoft would suffer deeper market share loss in Europe and with value pricing PS3 could outsell Xbox 360 in the U.S. where Microsoft has dominated monthly hardware sales."
He added that Microsoft is less likely to drop the price of the Xbox 360, as sales remain strong and they've got Halo 4 releasing this fall. But if Sony does release a $150 PS3 option, Microsoft may feel more pressure. Wedbush Morgan analyst Michael Pachter thinks Sony should've made this move "a while ago" and although he doesn't think the move will have a huge impact on the competition, Microsoft and Nintendo might still react. IDC Research's Lewis Ward had possibly the most intriguing response:
"I think it is a big deal if the 4000 SKU as currently outlined is real. Things are moving fairly quickly in the console hardware space right now and this design appears to be a major step toward making game consoles like plug-and-play living room appliances and set-top boxes. Storage is moving to the cloud. Not only does it allow for software piracy checking but it's more efficient (and saves money) since many HD console owners today don't wind up using all the onboard memory they have. Of course, Sony could also sell add-on memory. ..
Perhaps this offering will be Sony's final bid to drive up the PS3 installed base beginning this holiday season before turning its attention to the PS4. If the SKU proves popular it could push the PS4 launch window back to late 2014."
It's probably coming, so what do you think?