After Dead Space 3 was revealed, many fans of the franchise went, "…wait, that's more action than horror."
And so it might be. But EA had good reason to produce this perceived shift in the next installment; they received some market research that said the first two titles were scary, but they also wanted someone to play with .
EA Games marketing boss Laura Miele said they wanted to bring the Dead Space franchise to more consumers, so they went to the community to ask for feedback. As it turns out, people liked the thriller part, but-
"We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.
The horror of Dead Space is still all there. It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own."
So basically, it's more of an upgrade in that we still have all the scary moments, but we get a co-op feature as well. Plus, action is always more mainstream than horror, so that's where the aforementioned shift comes in. We're just wondering how the fans will respond to this…
Related Game(s): Dead Space 3