Hope China is ready.

Today, Activision Blizzard and Tencent Holdings Limited have announced a partnership that will bring Call of Duty Online to Chinese gamers.

The game has been in development at Activision Publishing for about two years, and with this multi-year agreement, Tencent has the exclusive license to operate Call of Duty Online in mainland China. They'll use a free-to-play format with the addition of microtransactions. Said Activision Blizzard CEO Bobby Kotick:

"We are very excited about our relationship with Tencent and the opportunities for gaming in China. We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.

Tencent is an ideal partner for Activision to bring Call of Duty Online to China. Tencent has a terrific track record of customer-focused innovation and deep market knowledge that will be invaluable to Activision as we build great games for China. We have worked closely with Tencent to create a game with broad appeal for the Chinese market. We look forward to laying the foundation for a long-standing relationship with Tencent and to launching a new and unique experience for fans."

Tencent president Martin Lau added that they're "thrilled to work with the world's premiere game developer and publisher" and Call of Duty Online will "attract tens of millions of loyal fans in China." The game in question will focus on multiplayer (duh), and players will be able to personalize their weapons, characters and equipment "like never before." The in-game store will sell all sorts of goodies, unsurprisingly.

Yep, if Call of Duty isn't considered a global phenomenon yet, it soon will be. Lots of people in China.

Related Game(s): Call of Duty Online

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PoopsMcGee
PoopsMcGee
8 years ago

I wonder who'll be the enemy in this version, eh?

Multiplayer only though, so I guess they avoid that issue…

TheHighlander
TheHighlander
8 years ago

Will the good guys wear Chinese army fatigues? Look at how Google has to contort to be OK in China…I can only imagine how Call of Duty will morph.

CaptRon
CaptRon
8 years ago

Hopefully they won't buy into it, just like Japan rarely does.

Beamboom
Beamboom
8 years ago

Hehe – guess what game were topping the best seller lists in Japan not too long ago… The Japanese are not *that* different from the rest of the world. ūüėČ

duomaxwell007
duomaxwell007
8 years ago

uh oh.. i see microtranscations and "item malls" incoming… thats usually what "china" and "online gaming" consist of

WorldEndsWithMe
WorldEndsWithMe
8 years ago

I see child slave labor keeping up the server maintenance :O

Beamboom
Beamboom
8 years ago

Haha oh man that was just so ugly and so funny at the same time ūüėÄ

BikerSaint
BikerSaint
8 years ago

So the only thing this actually means is that we won't be seeing any "vs China" or Communist style COD's in Antivision's lifetime.