That didn't take long, did it?
EA Games Label head honcho Patrick Soderlund told USA Today that the new Battlefield 3 Premium service has been sold to 800,000 fans in the first couple of weeks, which translates to $40 million in revenue. Woo-hoo, cash!
Soderlund did say they're ahead of the company's internal projections, but it's still too early to say just how successful the program will be. He added, however, that "it certainly looks very promising right now." If you want to compare to the competition, Activision sold 2 million Call of Duty Elite subscriptions back when Call of Duty: Modern Warfare 3 launched in November. But considering the difference in overall sales, EA should be happy with the 800,000 start.
If you're unfamiliar the BF3 Premium service, it gives you access to 5 map packs, which add over 20 new arenas to the critically acclaimed shooter, and if you pony up the $50, you get early access to any new forthcoming packs. If you haven't signed up yet and are interested, go ahead and visit the official BF3 website .
Related Game(s): Battlefield 3