EA often refers to review score averages; they understand that well-received titles sell a whole lot better.
This is why EA Labels boss Frank Gibeau told CVG that he's not satisfied with the scores last year's Need for Speed: The Run received, and he wants to strive for 8+ with the upcoming Need for Speed: Most Wanted .
The difference is that The Run was developed by Black Box and Most Wanted is being created by Criterion Games, a team that delivered big time with various Burnout titles and 2010's Need for Speed: Hot Pursuit . Here's what Gibeau had to say about The Run :
"We're not happy with the reception that we got on Need for Speed: The Run. We tried a lot of new things; we added linear moments and action scenes between level to try and spice it up… but frankly it just didn't come together to the level of quality that I wanted or that the Need for Speed team wanted. So we're going to try something different and Criterion is going to take a shot at innovating in that category.
"[The Run] did well and there's a lot about it that we really liked and were impressed with, but ultimately we want to make 80-90 rated games and it was a bit of a shock to see how poorly received it was with some editorial groups and customers."
Gibeau went on to say they don't ignore gamer feedback but at the same time, they "don't curl up into a ball and cry." Basically, it's all about incorporating that feedback into future projects, and that's good news. We're relatively convinced that the return of Most Wanted will be pretty damn awesome… Remember that part about it being am open-world racer ? Yeah, we're excited about it, too.
Related Game(s): Need For Speed: Most Wanted