We'll get the commercial and an actual picture up here in a moment (scratch that; just got the commercial up) but for now, the news:

In short, it's called "Wonderbook," what Sony is calling the "reinvention of the storybook." Essentially, this new form of interactive entertainment utilizes augmented reality, the PlayStation Eye, and the PlayStation Move that will allow the plots and characters of stories to come to life in a way never seen before.

To start is a fresh story penned by "Harry Potter" author J.K. Rowling, which is now on display at Sony's E3 press conference. A player will be able to learn how to cast spells and follow along with Rowling's new Potter story, and that alone should be enough to intrigue just about anyone who's a fan of the franchise…and anyone who's interested in seeing something quite new. This is about as close as we're going to get to virtual reality right now, wouldn't you say?