These days, unless you're a really big fish, you might drown…or get eaten.
Many say Prototype 2 is one of the most anticipated titles of the year, but a new report from analyst group Cowen and Company suggests that the game will "struggle" to hit the half-million sold plateau in the U.S. during its first year.
Analyst Doug Creutz has adjusted his prediction for Activision's fiscal 2012 EPS from $1.05 to $1.01, saying that Prototype 2 will probably have a "soft performance" on the sales charts, and won't manage to sell as many copies as the original title. He also mentions that neither the PS3 or 360 version of the game has broken into the top 100 charts at Amazon, which he says is "typically a bad sign for actual sales." Added Creutz:
"We had been modeling the title to slightly exceed the 900,000 U.S. units the original title sold through during the year after its June 2009 launch. We now believe Prototype 2 could struggle to reach 500,000 first-year U.S. units."
Then again, maybe that giveaway campaign will hit its mark. After all, that's a damn sweet prize and all you have to do to make yourself eligible is use your GameStop PowerUp Rewards card. …then again, maybe that will only result in better sales for GameStop and won't affect Prototype 2 at all.
Related Game(s): Prototype 2