If you're not going to advertise a product correctly, there's bound to be some consumer backlash. Or…a lot.
It's part of the reason why Mass Effect 3 fans remain upset about the ending(s) in BioWare's latest role-playing offering. And now, the Better Business Bureau says "technically," the developer and publisher (EA) gave consumers a misleading advertising campaign for ME3.
BBB director of marketplace services Marjorie Stephens explained why BioWare and EA did the fans a disservice . She highlighted two of the game's marketing taglines; the first involved a promise to players that they'd be able to "experience the beginning, middle and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome."
And of course, you can't completely craft a unique experience. Secondly, Stephens cited- "Along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios." That isn't entirely true, either. And at the end of the day, companies need to be careful:
"The lesson to be learned here is companies should give careful consideration to how they word their advertisements. Otherwise, there could be detrimental effects, especially in the era of social media and online forums."
Oh, it has been detrimental, all right.
Related Game(s): Mass Effect 3