Although EA posted a net loss of $205 million for the third fiscal quarter ending December 31, 2011, they posted the highest operating cash flow in 31 quarters. Not bad.
Plus, some of the publisher's biggest titles hit major sales milestones: according to their statement, Battlefield 3 and FIFA 12 have topped 10 million sold worldwide, while Madden NFL 12 has surpassed 5 million. One of the company's acquisitions, PopCap, which they picked up last August, grew revenue 30% on a trailing 12-month basis, and the monthly users for its social games rose to 52 million. That's well up from 39 million recorded the previous year.
One distinction we'd like to point out: when a publisher uses the term "sold-through," the company is talking about copies of games actually sold to consumers. So they're not referring to shipped numbers, which means the above statistics are all the more impressive. Incidentally, most analysts believed BF3 could sell around 12 million in its life span, and that's not out of the realm of possibility based on these numbers.
BF3 deserves the success its thriving on.
FIFA is a great example of how to do an annual franchise. It improves so much every year it is difficult to believe how so many improvements can be done in 1 year.
And of course all the BF vs COP hype that EA pulled didn't hurt.
Although I'm sure I'll like BF better than COD once I finally get both of them, I still think that was a damned smart move on EA's part as it kept people talking about BF3, and it would up as thousands & thousands (if not millions) dollars worth of "FREE" publicity during that whole time.
If BF3 sold that many, I wonder why there arent many full lobbies when you play the game online.
Great stuff!
Such good news for DiCE… well done guys, enjoying this shooter very much and will last me a good few years to come…
Cannot wait for Battlefield 4!
Bring it on boys!
Q!
"play.experience.enjoy"
10M for BF3 not bad, not bad at all!
shame it was no where near as good as it was hyped to be.
🙁
BF3 is awesome and Fifa 12 is amazing. I love both games and EA definitely deserves the financial successes. Congrats!!!