Or at least, that's what Sony boss Jim Ryan says. It's more about a particular price point and attractiveness to families.

According to GamesIndustry.biz , Sony is looking to target a "slightly younger demographic" with the PlayStation 3, but at the same time, the core gamer "will not be neglected."

Ryan said the "true success" of the PS3 hasn't been seen in the UK due to the price. As Sony has reminded us in the past, the PS1 and PS2 didn't really start pushing lifetime astronomical numbers until they had dropped to a relatively low price point (£129 and below in the UK). About the younger audience direction, Ryan said:

"I think you'll see us taking the console more towards a slightly younger demographic. More family market. The core gamer will absolutely not be neglected. There's going to be tons of great stuff for the core gamer but from our own studio, third parties there's some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven't yet got to on PS3."

As usual, when something is only $100 or $150, it's far more likely to sell than if it's $300. It's also more likely to be interesting to families, which often have budgets, and are looking for a family-oriented entertainment device that won't break the bank. Of course, we still want God of War and Killzone but don't worry, we'll get 'em.