You know what's better than an ad campaign? An interactive ad campaign.
If you check Electronic Theatre , you'll see that Sony Computer Entertainment Europe (SCEE) has launched a new interactive marketing campaign for the PlayStation Move.
It's an interesting concept: four gamers are on a quest to track down the four legendary PlayStation symbols: Circle, Square, Triangle, and Cross. Each has a time limit (which is why they're running in the video), and each is armed with a Move controller. Based on the idea that Move can sorta do anything, gamers must aid the gamers in making critical decisions.
In other words, in the "adventure" video below, when prompted click on your selection.
I would strongly advise that you choose the aerosol can to deal with the gorilla…if only because it'll make you laugh. So this is interesting, isn't it? Maybe there should be more interactive campaigns for everything ; maybe if we get to have fun while watching a giant advertisement, we'll be more inclined to respond. Who knows?