It's in our DNA. It's the way we're made. No matter how soft or civilized we get, we will always be competitive.

And hey, that's what makes us all gamers. That's why you can take someone who has never played a video game before, put a controller in their hands, and ten minutes later, they're focused, determined, and desperately trying to win. …either that, or they're still staring suspiciously at the screen and wondering what the fascination is. In their eyes, it – and you – will always be weird.

But as Sony's latest somewhat strange ad tells us, we're all gamers at heart, so maybe we should just embrace it.