Throughout the year, EA has admitted that Battlefield 3 has no chance of beating Activision's Call of Duty: Modern Warfare 3 in the sales department. But they have made their goal abundantly clear: they want to eat into the massive market share held by the blockbuster Call of Duty franchise.
Now, as much as we like Battlefield 3 , and as often as we'd recommend it to most gamers, there's a harsh truth that EA must face: in order to come from so far behind and topple the reigning king, the "eating away" process must begin immediately. Massively hyped projects like BF3 need to deliver in every possible way, swaying gamers to drop $60 on their product, rather than saving it for Modern Warfare 3 , which launches in less than two weeks.
And for that to happen, I really believe BF3 needed Batman -like scores. It needed to blow everyone away and end up with the majority of critics saying, "yep, it's the best shooter of the year." But while we could probably make that argument, especially in regards to the stellar multiplayer, mid-8s and even plenty of solid 9s just don't seem like quite enough. Right now, Resistance 3 and Battlefield 3 has almost the exact same GameRankings and Metacritic review average. R3 sold a disappointing 180,000 copies.
And yes, there was about ten times more hype and marketing for BF3, but EA knows the importance of critical support. That critical support is technically there but to chip away at CoD's mammoth lead, I believe DICE and EA fell short. A few old-fashioned drawbacks and lingering issues from the beta have held BF3 back, and you know, I have a feeling MW3 isn't going to feel BF3's bite.