Remember how Sony said they'd have big advertising campaigns in place for the PlayStation Vita?

Well, here's one example. Today, Sony Computer Entertainment America LLC (SCEA) and Taco Bell Corp. have announced a new "Unlock the Box" promotion to give away one Vita unit for every 15 minutes. Yeah, you read that right. The fun starts on January 26 and gamers will have the opportunity to grab Sony's nifty new portable before it officially launches in North America (and other major regions) on February 22.

Said senior vice president of marketing and the PlayStation Network at SCEA, Guy Longwort:

"This partnership is the perfect way to deliver PS Vita's game changing technology directly to our passionate fans in the weeks leading up to launch. We know anticipation around PS Vita in the U.S. is reaching a fever pitch, and we're happy to be working with Taco Bell to give away one PS Vita for every fifteen minutes, ensuring thousands of gamers get their hands on the revolutionary entertainment system before it becomes available in stores."

At participating Taco Bell locations between January 26 and March 11, PlayStation fans can show up and "Unlock the Box." Codes will be placed on specially marked $5 Buck Boxes (these include a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme, and medium fountain drink), and the codes can be entered online for an instant chance to win a Vita prize pack. The prize pack boasts a 3G/Wi-Fi Vita (apparently, it can be either/or), a copy of Little Deviants , a 4GB Memory Card, and your choice of the following titles: ModNation Racers: Road Trip , LittleBigPlanet , or MLB 12: The Show .

But there's more. You can also win through Taco Bell's mobile app by battling your buddies on Reality Fighters Dojo , an exclusive augmented reality game set on the $5 Buck Box. The other way to win is by entering an online contest that will ask you what you'd be willing to do for a Vita; consumer videos and images are submitted and placed in a gallery, where viewers can vote. Oh damn…it just popped into my head… "What would you do-o-o…for a…"

So who's up for some Mexican food? Okay, not Mexican at all but our high-fat American take on Mexican food?

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BikerSaint
BikerSaint
9 years ago

Damn, I don't think there's a Taco bell near me.

So I'm hoping that Subway which usually does PS3 gaming deals, also winds up doing some kind of free Vita promotion too

Underdog15
Underdog15
9 years ago

In Canada if they did anything, it'd probably just be like a $5 PSN card every hour for half the number of days.

tes37
tes37
9 years ago

You Canadians are so lucky.

ZenChichiri
ZenChichiri
9 years ago

I got free maple syrup actually.

Underdog15
Underdog15
9 years ago

@tes
Aw, no one here is gonna win, anyways. :p Good for hype though.

@Zenchichiri
You got…. REAL… PURE… maple syrup? Damn…. I'm jealous. I'm gonna have to take a trip out to sugar-moon farm for some pancakes, real maple syrup, sausage and baked beans in their big log cabin warmed by great big fireplace.

Seriously…. small little place in Nova Scotia… amazing…. to die for. Why are the best places to eat the small, unheard of places?

AcHiLLiA
AcHiLLiA
9 years ago

vermont style maple syrup just to die for over french vanilla ice cream.

Temjin001
Temjin001
9 years ago

The box looks like R2-D2 theme.

Jeesh, Spiderman theme, now this? =p

(today is star wars day)

H0TSHELLZ
H0TSHELLZ
9 years ago

I know what ill be looking for in the parking lots of T bell. I might look like a bum or something but imma get me some free codes DAMIT ! lol

jimmyhandsome
jimmyhandsome
9 years ago

I liked when Sony teamed up with Subway for the Uncharted 3 promotion, and before that, the inFamous2 promotions because I felt like I was kind of eating healthy. This taco bell promotion will lead me to an early death if I go there as often as I went to subway.

JLB1
JLB1
9 years ago

An early, though, satisfying death!

JLB1
JLB1
9 years ago

Well here's a good reason to go out and get some Taco Bell. My brothers been talking about taco's for so long too, a win/win. Anyway, this is a good step for Sony. Get the Vita out there in everyones head now.

556pineapple
556pineapple
9 years ago

There goes my resolve to eat less fast food…

AcHiLLiA
AcHiLLiA
9 years ago

I do love their burrito supreme.

PoopsMcGee
PoopsMcGee
9 years ago

Yo quiero PS Vita!

bigbossluna
bigbossluna
9 years ago

oh well there goes my diet!

Yukian
Yukian
9 years ago

Where can I get more info about this campaign? I live in PR and I don't know if we apply for "major regions". Probably not… :/

Still, this is a good campaign! (At least for me…)

thj_1980
thj_1980
9 years ago

Is there a thing like this in Canada?

FullmetalX10
FullmetalX10
9 years ago

So no news about anything in Europe I reckon' 🙁

pavlovic
pavlovic
9 years ago

In the US you get a nice promo (even if that is not mexican food =P).

In Mexico we get a *(not)nice* bundle containing the PSV, a 4GB card and MNR for *ONLY* 440 USD.

If you only want the PSVita, you can pay *ONLY* 407 USD and have to wait until April 1st.

leatherface
leatherface
9 years ago

Mmmmmm Quesavita's

leatherface
leatherface
9 years ago

MMMmmmmmm Gorvita's

tes37
tes37
9 years ago

This would be worth buying even if you throw away the food. Is food the correct word to use when referring to Taco Bell?

PoopsMcGee
PoopsMcGee
9 years ago

Close enough 😉

Qubex
Qubex
9 years ago

Well done Sony! More of this please… The Vita wants to live…

Q!

"play.experience.enjoy"

Danny007
Danny007
9 years ago

I wasn't a big Taco Bell fan, until now. That $5 buck box is looking pretty good to me.

Omnipro
Omnipro
9 years ago

On other sites they said the URL was unlock.tacobell.com, but they must of had it earlier, but it reroutes to the main TB site.
If anyone was able to access it can you PM the official rules. I'd like to mail-in for some game piecescode right away.