The PlayStation Vita isn't selling as well as expected and speculation is widespread: Why is Sony's new portable struggling at retail?
Well, it depends on your definition of "struggling," first of all. Sony has said they're not too far behind internal expectations for the time being, and the handheld did enjoy a solid Black Friday showing . But no matter how you slice it, the system could definitely be faring better.
For the most part, there are three common explanations: 1. Price, 2. Lack of compelling AAA software, and 3. The rapid expansion and proliferation of mobile gaming. The latter is a complex topic and extends beyond the realm of hardcore gamers, so we're going to stick with the first two possible explanations. Remember, this is a unit specifically designed for the avid gamer. So which is the culprit? Do you see the price as being formidable for too many consumers? Is the product simply not worth what it costs? Or is it the software? Some will say the system had a great launch in terms of solid titles, and that's a legitimate argument.
But since then, not much has arrived to help prove to gamers that the Vita is something they need to have. For instance, the two titles this holiday season that were supposed to boost hardware sales were Assassin's Creed III: Liberation and Call of Duty: Black Ops Declassified . One was abysmal and the other was good, but not great. Still, didn't they help Vita sales…? They did to some extent, right? So maybe it has more to do with secret explanation number three: The lack of promotion and heavy marketing. But wait…wasn't I constantly seeing ads for the Black Ops Declassified Vita bundle during November? I think I was.
What's your take on the issue?