So how is the PlayStation brand doing these days?
Those nasty record losses came to light during Sony's fiscal statements , but we also received sales updates for their gaming consoles, including the recently released and oft-discussed PlayStation Vita.
Sony says the new portable has sold 1.8 million units worldwide thus far, and they anticipate selling another 10 million in the current fiscal year. New Sony president Kaz Hirai said right now, overall Vita sales are on par with expectations. "As a starting phase, I think it was a good start," he said. They revealed that the Vita had sold 1.2 million in February, which means March sales came in at around 600,000, higher than what some were expecting.
Hirai added that "software is the key to success" for the Vita, which which nobody will disagree. As for the PlayStation 3, the flagship console sold 13.9 million, down slightly from the 14.3 million it sold in the previous year. The PS2 moved 4.1 million units, down from the 6.4 million in fiscal 2010, and the PSP sold 6.8 million, down from 8.0 million. So hardware was down but current software was up – which tends to happen when the generation gets a little long in the tooth – as 156.6 million PS3 titles were sold worldwide, up from 147.9 million recorded the previous year.
For the fiscal year ending March 31, 2012, revenues for the company's Consumer Products and Services division (which includes the game business), dropped 18.5% year-over-year to 3.14 trillion yen ($39.4 billion). Net losses hit 229.8 billion yen ($2.88 billion), which is in stark comparison to profits of 10.8 billion yen ($135.5 million) brought in last year. However, all this being said, Sony expects a return to profitability this fiscal period.