Electronic Arts has announced that, based on internal data, Madden NFL '06 scored big at retail in its first week in stores and sold-thru more than 1.7 million copies, making it the biggest week one launch of a Madden NFL Football game in the franchise's sixteen-year history.

"Gamers were demanding the best Madden NFL Football ever this year and the response at retail indicates that we delivered the game that everyone wanted," said EA Vice President of Marketing Todd Sitrin. "Consumers have voted with their dollars, and the vote is in – this is the best version of Madden NFL Football ever."

"EA ups its game for the best Madden yet," said Matthew Kato, Senior Editor of Game Informer magazine." They delivered substantial innovation to the Madden franchise, making Madden NFL 06 a must-have title of the year."

"You'd think the big news in the locker-room this week was the start of the preseason, but all everyone could talk about was the new Madden game," said Ahman Green, All Pro Running Back for the Green Bay Packers. "Everyone had to check out their new ratings and the new features in the game."

Goooooooo TEAM!!