Electronic Arts announced today that John Madden, legendary football icon and television analyst, has signed a multi-year agreement to continue to license his name and appear in and consult on the development of future installments of the Madden NFL franchise.

"John Madden personifies authentic football in any medium — television or interactive," said Electronic Arts Chairman and CEO Larry Probst. "We look forward to a great future with John."

"I am proud that we started to develop Madden Football twenty years ago," said Madden. "Each year our goal is to improve the game, and with EA, we have been able to do that."

Madden NFL Football continues to be the #1 football franchise and the all-time best selling sports franchise in North America. Since its inception in 1989 the game has become a cultural phenomenon and is the game the players all play.

Madden NFL 06 will be available August 8 for multiple consoles, and in September for the Sony PSP handheld.