Multiple years cannot go by without SNK's U.S. division changing its name in some way. Well, it's that time again…

Today, SNK NeoGeo USA Consumer Corporation officially changed its name to SNK Playmore USA Corporation. The name change brings the U.S. division in line with its Japanese parent company, SNK PLAYMORE CORPORATION.

"The name may have changed, but the business model remains the same," said Ben Herman, president of SNK Playmore USA Corporation.

No offense to the fine folks at SNK Playmore USA Corp., but we're just going to refer to your company as SNK. It's just easier.