Activision is reeling in sportsmen and gamers alike (get it? reeling?) with the release of Rapala Pro Fishing for the PlayStation 2, the Xbox, GBA and PC platforms.

"Fishing is one of the most popular participation sports in the world, and we felt the time was right to give gamers a realistic re-creation of the experience," said Patrick Kelly, Vice President of Studios, Activision Value Publishing, Inc. "By utilizing advanced technology, Rapala Pro Fishing captures the intricacies of the sport and sets a new standard of realism, from accurate casting, line and fish physics, to graphic effects that will make players feel like they are actually on the water."

In Rapala Pro Fishing, players can go after 13 different species of fish, including Largemouth and Smallmouth Bass, Walleye, Northern Pike, Rainbow Trout, Catfish and King Salmon, on some of the world's most desirable lakes and rivers. Using a combination of both strategy and skill, players must select a spot where the fish are biting, choose their lure from over 700 Rapala products, precisely modeled with authentic movements, and then land their catch.

The console versions of Rapala Pro Fishing carry a suggested retail price of $29.99. The game is currently available in retail stores throughout North America and all versions carry an "E" for "Everyone" rating from the ESRB.

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