Groove Games has announced that Playboy: The Mansion will feature celebrity
guests Carmen Electra and Tom Arnold on its interactive game play roster, and
that the Official game site, www.PlayHef.com , is now online for you to check out the latest news and
info, screenshots, artwork, downloadable features and forums.

Players will have the opportunity to host incredible parties for dozens of
celebrities in "Playboy: The Mansion."  Each celebrity comes equipped with
his/her own characteristic data, unique to the real life personality being
emulated.  In addition to their physical likeness, every celebrity possesses a
set of moods and drives that steer their motivations and reactions in specific
social situations.  Even their own zodiac signs affect the celebrity guests. 
Players have the opportunity to interact with these celebrities in order to
build meaningful friendships, strike profitable business deals, or even
stimulate a sizzling romance.

“I am very excited about my cameo in this game,” said Carmen Electra.  “I’ve
always had a soft spot in my heart for Hef and the incredible lifestyle he
lives, and to have a virtual avatar representing me in 'Playboy: The Mansion' is
very exciting.  I look forward to seeing myself at many of the incredible
parties that gamers will throw in their virtual Playboy Mansions on the
PlayStation2, Xbox and PC.”

“We are happy to have the star caliber that our celebrities bring to this game,”
said Jim Perkins, founder, president and CEO of ARUSH Entertainment.  “The best
part about 'Playboy: The Mansion' is throwing kick-ass parties, and having cool
celebs like Carmen and Tom make the experience more realistic for gamers.  They
aren’t partying with Adrian Actor; they are partying with people they can see on
TV or in movies any day of the week.”

Playboy: The Mansion will be available for purchase at nearby retail stores
during the 2004 Holiday season.

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