Today, Sony Computer Entertainment Australia has announced the launch of Media Manager for the PSP, which will allow owners to easily transfer, share and manage their PSP content with their PC.

You'll also be able to share video, photos, documents, podcasts, and music between the two systems by utilizing a straightforward drag-and-drop method. Users can take things a step further by making simultaneous transfers from the PC to the PSP, and with the help of a media previewing function, you'll be able to easily check the flow of content between the PSP and PC.

Media Manager is set to support a large variety of formats, and will automatically convert files so users can view or listen to the huge inventory of content available to PSP owners. You can even transfer Internet Explorer favorites to the PSP, and back up (or move) game saves using the Memory Stick Duo.

"We are excited about the launch of Media Manager as it adds some fantastic options that will maximise the PSP user experience ensuring that the device remains the ultimate entertainment companion for all present and future PSP users," said Raoul Bedford, Director of Marketing for SCE Australia. "PSP owners will now have a simple to run applications that help organise and manage non-game content like videos, music, photos and much more on their PSP with the utmost ease."

The PSP Media Manager will be made available as CD-based software on November 2 for AU$39.95. Sony will also include vouchers to download Media Manager with the PSP Value Pack Media Manager Edition. No word yet on when PSP owners in the U.S. will have access to this fancy new upgrade.

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