SCEJ announced today that they'd be launching a line of high-class Playstation items aimed at an older market. For sale exclusively on the show floor of the Playstation Square store in the company's Tokyo corporate HQ, the items include everything from pens to wine glasses and PSP accessories. Many come with the trademark face-button shapes (triangle, square, circle, and x) emblazoned somewhere on the surface.
One of the higher-profile products, a leather PSP case designed by Emilio Pucci, goes for 33,600 yen. Despite their exorbitant pricing, everything offered looks quite nice. You can check out some pictures of the case and more at GameWatch , but you'll have to make the trip to Japan to actually purchase any of them.