Gonna watch the Super Bowl? Those new commercials make it tough to run to the kitchen, huh? …I'm only being partially sarcastic.
Basically, it's widely assumed that the Sony Ercisson Xperia Play – aka the "PlayStation Phone" – will be revealed at the Mobile World Congress event in Barcelona. Of course, Sony isn't too good at keeping their cards hidden, so we already have a complete outline for the unit, but perhaps the "official" part isn't far off. Maybe we'll see it even before the Barcelona event. According to an ABC News Nightline special on Super Bowl ads (and as noted by PlayStation LifeStyle ), Sony will give everyone a sneak peek at the Xperia Play during the Super Bowl. With over 100 million expected viewers, that's a pretty darn good idea.
Sean Bryan, Group Creative Director for McCANN Worldgroup, told ABC that he has been cranking away on a new "top secret" TV spot that will debut during the year's biggest game. What is it? A "new gaming phone from Sony Ericsson." Well gee, that's hard to misinterpret. Added Bryan:
"Well, it’s the launch of a new product. We want people to know it’s coming, but we want them to wait to see the phone."
It won't be shocking those "in the know," my friend. We kinda have the lowdown already. But hey, most of the world remains in the dark so by all means, break that bad boy out tomorrow. And by the way, it's the same commercial that was already leaked earlier in the week, so…
P.S. I really don't care who wins that damn game. The 49ers haven't been anywhere near it in like a hundred years and it's just frustrating. But at least now we have a real coach.