Over the years, we've often seen Microsoft outstrip Sony in the marketing and promotion department.

It has been awfully frustrating to see the lack of exposure for some of Sony's most important first-party franchises, while at the same time, you often couldn't walk through a GameStop without bumping into another giant Halo stand-up.

Sony has definitely gotten better over time, though, and it'll be interesting to see if they can keep it up this holiday season. In all honesty, it seems that Microsoft has the head start, what with the recent Xbox One price drop announcement and plenty of advertising for the system's newest exclusive, Sunset Overdrive . On top of which, without a high-profile PlayStation 4 exclusive this holiday season, it's all the more likely that Xbox One will steal the limelight.

It's difficult to promote a piece of hardware when there isn't much to crow about (at least, not for the time being). There's no price cut and no new exclusive software that's going to turn heads, so what do you do? I understand the complications but it's imperative that Sony keep up with Microsoft over the next couple of months. Here's hoping they pull out all the marketing stops 'cuz they're going to need a little help until the days of Bloodborne , The Order: 1886 and Uncharted 4: A Thief's End .

Perhaps the most important event will be the PlayStation Experience in December. That might be just what Sony needs. Sure, whatever is announced probably won't come out for a while but they can still use such announcements for holiday hype purposes. So, who knows? Maybe we'll see more PS4 advertising than we think…

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