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NPD: PS3 Price Cut Could Yield A 40-60% Sales Spike

Everyone has been buzzing about the new PS3 Slim but analysts and other industry professionals are more interested in that crucial price drop. And of course, Sony expects big dividends, too.

According to IndustryGamers , SCEA's Eric Lempel said Sony is anticipating a "nice uptick" in PS3 sales due to that new and very attractive $299 price tag. Furthermore, NPD industry analyst Anita Frazier echoed that optimism by saying "the next segment of price-conscious consumers" will suddenly give the PS3 Slim some attention. When you shave a hundred bucks off the price of your product and redesign the system, you should be able to expect significant returns, correct? Said Frazier:

"The $299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energize sales of the platform. We would expect to see in the range of a 40% to 60% unit sales increase when September sales are reported."

Recently, the PS3 has averaged only 143,000 units per month, due to a slow software period in the summer and a general lack of interest. But if sales were to rise as Frazier predicts, that means we could see a jump to around 225,000 units in September. Not long after the price cut announcement, analyst Michael Pachter said the mark of success will rely on the 200,000 mark; if Sony can hit that and maintain it, they've definitely succeeded . Obviously, we still need the software, and it's good to see that Frazier acknowledges that as well: "Content is still the key motivator of a hardware purchase decision," she notes, and that much we can't ignore. But if you combine the price cut with what's on tap in the fourth quarter in terms of hot software…well, all good things, really.

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a1_
a1_
14 years ago

MY LOCAL WALMART GOT BATMAN!!! I JUST GOT A COPY!! YESSS!! AND I DIDNT PAY FOR IT EITHER!! GOTTA LOVEE WALMART!!!

sticklife
sticklife
14 years ago

You steal-ed!? 0.0'

Hezzron
Hezzron
14 years ago

You Walmart employees and your guerrilla advertising tactics are getting ridiculous.

a1_
a1_
14 years ago

yea i am a walmart emplyee.. dude ure a retard, i said i just got one for free from there, no ididnt steal it, someone just messed up and put it in my bag without scanning it. if it would have scanned then it would tell them they cant sell it til the 25th. i got so lucky, i love this game btw its great. the demo was cut from two different parts even though it seemed like it flowed nicely, i just made it outside of jail, standing on a cliff looking at the whole town, about to go get it cracking in gotham!!

Alienange
Alienange
14 years ago

@ a1_ – STFU

N a S a H
N a S a H
14 years ago

A1 you're so cool.

shadowpal2
shadowpal2
14 years ago

ROFLMAO…the set of replies and comebacks are hilarious. Thanks for making my day guys hahaha.

Bugzbunny109
Bugzbunny109
14 years ago

a1_ Are you 12? Maybe lower. You sure do act like it.

Hezzron
Hezzron
14 years ago

@a1_ – Make sure you answer your door when I come knocking.

a1_
a1_
14 years ago

uhuh.. 69th and lexington, at hunter gym right now… i give u internet tough guys my coordinates every time i go somewhere lets see how many of u got the balls to actually come see me.. puuuussiesss

Orvisman
Orvisman
14 years ago

My God, the spelling! My eyes! My eyes! I can't take the illiteracy of the Internet anymore.

@ A1,

Sorry to tell you that if someone put it in your bag by mistake and you didn't pay for it and you didn't return it, you definitely stole it.

a1_
a1_
14 years ago

dude i am so happy i did then. i am 28$ done with the story mode, its a very long game. i just locked harley clown chick up. i love this game

psxmax
psxmax
14 years ago

All of the 80Gb PS3 fatties are sold out in my area already. A lot of 160Gb PS3s still left.

Does anyone know if the PS3 Slim comes with the 45nm RSX, I know they dropped the Cell to 45nm already? (Highlander)


Last edited by psxmax on 8/22/2009 10:38:55 AM

Imagi
Imagi
14 years ago

I doubt it, GPU design is not at the same edge as cpu design.

Evil Incarnate
Evil Incarnate
14 years ago

The PS3 slim will indeed sport the 45nm cell.

TheHighlander
TheHighlander
14 years ago

Yep, Slim uses the 45nm chip, that's one of the big enabling factors for the smaller design. It uses less power and pumps out less heat, so the PSU is smaller, and the heat sink and cooling fan are also more modest.

As far as I know they already die shrank the RSX at least once. It's at least down to the 65nm process.

There were reports in late 2007 that the new Sony/Toshiba joint venture which had Toshiba basically buy a Sony manufacturing plant, would involve 45nm production of Cell and RSX chips that Sony was already making (at 65nm). So it's possible that RSX is at 45nm already, but I haven't ready anything that says it is, and I can't ind anything that reports/confirms it either.

So my guess is that the PS3 slim will (for now) feature the 45nm CellBE and 65nm RSX. At some point int the future expect a revision of the internals to include a 45nm RSX which will reduce power consumption and head output yet again…but not for a year or two I suspect.


Last edited by TheHighlander on 8/22/2009 11:27:56 PM

psxmax
psxmax
14 years ago

@TheHighlander

Thanks for the info. I always appreciate your input. You should be running your own website.


Last edited by psxmax on 8/23/2009 9:15:49 AM

TheHighlander
TheHighlander
14 years ago

@Lightening

Too much hard work, and I have a day job and family to consume my time. I'm lucky enough to have time to read and comment, but there's lot more work involved in running a site than that.

I enjoy taking part in the comments sections and forums because I get to throw ideas and opinions around with everyone else. Plus no one is afraid to tell me when I'm wrong – which I like. When you run a site you don't always have the freedom to participate in the same way, and you become the target for people who want to gripe about the site and/or content, or prove you wrong – just to prove you wrong.

I thank you for your sentiment though.

Imagi
Imagi
14 years ago

If content is still the key motivator of a hardware purchase decision, then the PS3 has it in the bag.

johnld
johnld
14 years ago

Now Sony just needs to let people know about them.

Kevadu
Kevadu
14 years ago

Honestly I think 40-60% is an underestimate, at least in the near term. I know several people personally who were interested in getting PS3s but held off because of all the price cut rumours that have been going around for a long time now. Now that the price cut has finally happened there are going to be people picking it up in droves. $299 is much more in line with what most peope think a console should cost, too.

kevinater321
kevinater321
14 years ago

Yeh, all of my xbot friends are saying that the xbox suxks now, and they are saving up for a ps3 now.

Break_The_Mould
Break_The_Mould
14 years ago

@Kevinater
Seriously? They said that?
I hope that's true 'cause that would mean awesome things for the future of PS3!

kevinater321
kevinater321
14 years ago

I just hope my friends actually go through with there desistion and get a ps3, cuz then i can play online with a party of 30 on resistance 2! omg can't wait….damn gotta get a new R2!(mine broke [n])

johnld
johnld
14 years ago

how about a full game, 32 player, killzone 2 game.

MadKatBebop
MadKatBebop
14 years ago

None of my friends have a PS3(sigh)but they do have 360s but only 3 of them out of 28 have XBL(sigh).

kevinater321
kevinater321
14 years ago

Yeh, i know how you feel about none of your friends not having ps3's. And sure killzone too :S

Titch1794
Titch1794
14 years ago

I am sure to have my own legion on MAG if this were true for my friends too.

Alienange
Alienange
14 years ago

@ MadKatBebop – So basically you're saying that the xbox has led to your friends NOT playing online. What a sad state of affairs.

Free PSN FTW!

Anonymous
Anonymous
14 years ago

will i just got done with my food shoping this moreing and i noitce 10-12 people standing out side my local toysrus all teenagers with there folks so i figered they must be getting a ps3.

Xplicit
Xplicit
14 years ago

a place called Shopto.net has the new slim for £229 pre-order price only.

Titch1794
Titch1794
14 years ago

I see that deal too =D
Not hard to miss at all.

Hexen
Hexen
14 years ago

I think maybe a little higher than that.The game stop near my house has almost sold out of all PS3 models(I asked).When the PS3 slim comes it's going to be crazy;I myself am going to pick up a slim on Sep 1.

bebestorm
bebestorm
14 years ago

Sales are going to be crazy! Im a amazon-aholic I've noticed the slim has been #1 since it was announced. I've thought about getting one but I'll wait because I want to see if any special bundles come like the yakuza 3 and FF7 ACC.


Last edited by bebestorm on 8/22/2009 12:28:27 PM

Charger7302
Charger7302
14 years ago

Now all we need is a couple of commercials and Sony can definetly reach that number. Hope we get another commercial like that "Playstation3 Universe", by far one of the best videogame commercials i've ever seen.

Fane1024
Fane1024
14 years ago

Do you want it? Do you need it? Can you feel it?
Ladies and gentlemen!

BlinkBoy
BlinkBoy
14 years ago

I think we can see good sales already for August, people who do not want the PS3 slim will just buy now. But September will probably be better since it is full month of sales instead of under half way into August.

VersusAlby
VersusAlby
14 years ago

Japan will be a total sales overkill
Maybe they leave MS behind in Europe

Tales of Vesperia is arriving soon

Mobile Suit Gundam Battlefield Record U.C.0081
+ PS3 Slim Bundle (Epic Japan Win)

Final Fantasy 13
Maybe with a bundle^^ (Epic Japan Win)

Robochic
Robochic
14 years ago

Doesn't suprise me a few of my friends who have neither a 360 or a PS3 have been waiting for this day.

Jawknee
Jawknee
14 years ago

And we have lift off!!!!!

chucknasty
chucknasty
14 years ago

I just hope these folks that waited for the price drop are the same ones that have been whining all along about PSN games being overpriced at $9.99. If we get a whole new batch of that on top of the existing crowd of stingy tightwads I am avoiding the forums for the next few years.

Jawknee
Jawknee
14 years ago

The walmart by my house is alllll soooold ouuuut. =P

WorldEndsWithMe
WorldEndsWithMe
14 years ago

Sony planned this all along, with the best line up of exclusives of any system ever on the way, they reduced the console price. Genius. xbox=dead

ShadowRunner
ShadowRunner
14 years ago

Bundles + Advertisement

Wazomba
Wazomba
14 years ago

Yeah, all sony need to do now is get their poor advertising campaign sorted an its Sony=victory in my opinion

Kr3sn1k
Kr3sn1k
14 years ago

totaly agree with you i nvr realy liked how sony advertised the ps3

fatelementality
fatelementality
14 years ago

Just to clarify, the PS3 slim won't be limited or temporary will it?

Jawknee
Jawknee
14 years ago

No. This will be the default PS3 from here on out.

fatelementality
fatelementality
14 years ago

Heard that from a Gamestop employee. I know I know, I should be scolded for not plugging my ears whilst he spoke. Knew he was full o crap. He actually told this to a friend of mine. Also told him that the 360 was gonna be the same price in a week with the same size hard drive. I knew that was crap the moment he told me. There is only ONE Gamestop employee I trust and I've known him for about 10 years. Oh, I guess the slim will have to be PS1 bc cause of PSN games, right? If that's the case, what about games like MvC2? I mean, that's a PS2 game.


Last edited by fatelementality on 8/23/2009 8:10:53 AM

djduke316
djduke316
14 years ago

MvC2 is on the PSN.


Last edited by djduke316 on 8/23/2009 9:45:02 AM

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