We've seen this kind of bravado on the part of Activision before but then again, in many ways, they're entitled.
Activision Blizzard tossed out a few pre-E3 remarks and according to That Videogame Blog , they said that November's launch of Modern Warfare 2 won't just be huge…it'll be the "largest entertainment launch of any kind." To add to this bold claim, they also mentioned that downloadable content would definitely come in droves for the hotly anticipated blockbuster; it's not surprising, considering the extreme success enjoyed by World at War 's DLC. Now, some of you may consider their aggressive marketing overly confident; that it may even border on the cocky. But let's not forget just how immensely popular the original Modern Warfare was, and that happened when the PS3 hadn't quite come into its own yet. By the time this game launches, you can probably expect to see a combined 55 – 60 million PS3s and 360s out there, which corresponds to a ton of sales potential. Who of you out there can say in all honesty that they're not at least considering a purchase…?
But anyway, this is just one of those situations where we know a certain game will rule the sales charts. Even with other promising titles out there in November and December, Modern Warfare 2 will certainly make its mark.
Related Game(s): Modern Warfare 2