Ben-DutkaEveryone believes the Wii and DS are so successful for Nintendo because they're original and innovative. At the same time, a recent survey of consumers has shown they believe Sony to be the most innovative in the market (perhaps for other reasons besides the PS3 and PSP; reasons like Blu-Ray, we imagine).
According to BrandRepublic, the branding consultancy firm Incite issued a survey to 500 different consumers between the ages of 18 and 65, and also conducted three focus groups with "pre-family, family and post-family demographic groups." The survey was simple: participants were asked which brands they consider to be the "most and least innovative," and then explain the reasons behind their selections. Incite plans to run this survey every year, and their inaugural results are interesting: 74% of consumers respect brands that are "constantly moving forward," and 85% said they want new products to "make their life easier." At the same time, 60% are not too keen on the idea of making something new just for the hell of it.
Here's the final list of the top 20 most innovative brands according to the survey results:
Yep, Sony tops the list, two spots ahead of Microsoft and six ahead of Nintendo. Of course, there are other factors coming into play besides video games in this survey, but even so, it places Sony in a positive light. Innovation is what continues to drive industry – regardless of what that industry is – so it's always good to have consumers believe you are a company that keeps trying to bring something new to the market.
