Arnold-KatayevIn a recent interview with MCV-UK, Jack Tretton, President of SCEA, spoke about the launch of the PlayStation 3 as being one of the toughest moments of his career. Tretton stated that all of the negative press from the media, felt like the weight of the world was on Sony's shoulders. As many of you should recall, much of that pessimism was due to the PlayStation 3's launch price of $499 and $599.
"There was a lot of concern about the technology promise of the PS3 as well as the price point. Consumers questioned whether Sony would be able to deliver on that promise. The first year was certainly a baptism of fire."
"Previously, I managed just a portion of the business. Now, I’m responsible for all of it, so I feel a tremendous amount of of responsibility for virtually everything the company does. I would like to show long-term growth and success at the most senior levels."
As of late, the PlayStation 3 has been enjoying satisfactory sales in both the Americas, and especially Europe. Its line-up of games is garnering incredible attention, and many analysts have upgraded their prospects of the console considerably. Overall, things continue to look good for Sony.
