As a general rule, if anything is considered to be a "thinking man's" product, that immediately disqualifies it as a mainstream product. In most cases, the masses don't "think."
And this is why Ubisoft Toronto boss Jade Raymond says Splinter Cell isn't as popular as other company franchises like Assassin's Creed and Far Cry . In speaking to Eurogamer , Raymond said the inherent challenge of the Splinter Cell titles holds them back from huge sales success.
"One of the things that held it back is despite all of the changes that have happened over the years, it's still one of the more complex and difficult games to play. Even though we do have core fans who are like, 'Oh, I want to have more of this experience,' when you play any other game that has stealth elements, they're all a lot more forgiving than Splinter Cell."
Raymond went on to say that most current stealth-based experiences don't require the player to plan ahead of time, while Splinter Cell does. She says that most games let you "walk in and start shooting right away," or you can "improvise as you go along." And that's why Splinter Cell is a "thinking game;" it offers different ways of attaining thrills and satisfaction.
Well, that's one explanation as to why the series isn't as popular as Assassin's Creed or Far Cry . There's another one, though, Ms. Raymond. Splinter Cell: Conviction sucked. The fans hated it. They're all hoping the upcoming Blacklist (which launches in August) is a return to stealth greatness. If it isn't, well…there are other issues.