Ben-DutkaIt's in our DNA. It's the way we're made. No matter how soft or civilized we get, we will always be competitive.
And hey, that's what makes us all gamers. That's why you can take someone who has never played a video game before, put a controller in their hands, and ten minutes later, they're focused, determined, and desperately trying to win. …either that, or they're still staring suspiciously at the screen and wondering what the fascination is. In their eyes, it – and you – will always be weird.
But as Sony's latest somewhat strange ad tells us, we're all gamers at heart, so maybe we should just embrace it.
Sony has been coming up with some very interesting themes for their commercials and while I remain partial to KB, I like these, too. I just always question ads that don't really tell you what it's about until the last two seconds when you see a logo or a product. Then again, maybe that's exactly what keeps people watching…
I dunno, I never took a marketing class.
