So, according to some new research , Sony says around 31 percent of current PlayStation 4 owners owned either an Xbox 360 or Wii last generation, but not a PlayStation 3.

If accurate, that is hugely significant.

However, there are a few points to consider: Firstly, just because someone owned one of the competitor's consoles the previous generation and opted for the PS4 this generation, doesn't mean that person "switched teams," so-to-speak. It could just be that they fully intend to own both the Xbox One and PS4, for instance; they just picked up the PS4 first because it was $100 cheaper. Secondly, we're a mere seven months into this new generation, and there's no telling if Sony can continue to lure in new fans.

What will be interesting is to see what that research is like in a year, after the PS4 and Xbox One have been the same price for twelve months. That being said, first impressions are critical and despite the positive upswing on Microsoft's side, I'd say Sony still has the momentum in the new generation. There has been a fair amount of hype concerning new exclusives, and the continual headlines about multiplatform titles performing better on PS4 has helped, too. One last thing- if 31 percent of PS4 owners didn't own a PS3 last generation, that means 69 percent did. When you look at it that way, it may not be quite so staggering.

I just wonder if Sony can keep this up. Globally, I think they can and will. Domestically…eh…

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